Nick Pringle

Nick Pringle

Chief Creative Officer, EMEA, R/GA

Nick is responsible for leading the creative vision for R/GA in EMEA, and driving the transformational work for which the agency is known. He has spearheaded the network’s use of Ai in the creative process; helped launch accessibility tools with Google; an Ai-enabled pitch mentor for entrepreneurs and created award winning digital campaigns for Nike. The breadth of the agency’s work is testament to Nick’s cross-disciplinary skill set.

Presentation Title:
"From Attention to intimacy: Building Brands in the era of AI"

As AI models like ChatGPT transform the creative industry into a more intimacy-driven space, brands can deliver personalised conversations at scale. The talk will explore integrating conversational AI into brands' digital ecosystems, emphasising the importance of a distinctive brand identity and the evolution of product offerings through chat interfaces for creative use cases.