Efi Gatsiou

I hold a career that spans over 12 years in marketing and I have demonstrated a specialized focus in B2C and B2B domains.

As Omnichannel Marketing Manager at Public Group, within the last 2 years, I have demonstrated a significant change in the company's communications workflow, specialising in developing and implementing successful omnichannel marketing campaigns. Having used AI innovative tools, I've led cross-functional teams, driving campaigns that significantly boosted sales and heightened customer engagement.

My experience as Senior Brand Manager at Public-Media Markt as well as my time as Advertising Supervisor at Dixons South East Europe from 2016 to 2022 further attests to my capabilities, where I handled marketing communications across diverse segments.

Not to be overshadowed is my impactful role at ABOVE Advertising from 2012 to 2016. Here, I have led pioneering projects and events for clients such as Mattel (Greece, South East Europe, Middle East and North Africa, South Africa), Rilken (Greece), Diesel (Greece), Disney (Greece), McGregor (Greece), NN (Greece).

My academic credentials from the University of West London and the University of Applied Sciences in Germany, serve as a testament to my foundational expertise in the field.

Presentation Title

AI in creative Ι From ideation to creation

At our organization, we harness the power of artificial intelligence to revolutionize visual design and conceptualization. Through cutting-edge algorithms and deep learning models, we generate stunning visuals that captivate audiences and convey complex ideas with clarity. Our AI-driven approach enables us to create intricate graphics, branding elements, and eye-catching marketing materials. Whether it’s crafting compelling infographics, designing logos, or producing dynamic animations, our AI-powered tools streamline the creative process, allowing us to focus on innovation and strategic impact.