How I learned to stop worrying and love the Machine

Tuesday 4th June 2024 | OTEAcademy Αuditorium 

AI is no longer a sci-fi feature. It is here, it is happening and it may be scary. You may think it will make you redundant. You may fear it will take over your line of work. And you may be right. It probably will.


…You learn how to work with it and roll with it.

In our upcoming AI in Marketing Conference we will stand at the intersection of cutting-edge technology and creative marketing strategies, and explore how AI is revolutionizing marketing strategy, creativity, advertising, and navigating the complex terrain of legal and ethical considerations.


About the Conference:

Find out about the transformative power of AI in marketing: From refining marketing strategies to unleashing creativity and optimizing advertising campaigns, this conference is designed to equip marketing and advertising executives with the knowledge and insights needed to “Stop worrying and love the Machine”. Embrace the possibilities as we roll with AI, learning how to transform your work and elevate your marketing efforts to new heights.


Key Takeaways:

Find out about the transformative power of AI in marketing:

  • Refining your marketing strategies using AI
  • Using GenAI in creativity & advertising
  • The AI toolkit – Tools & Applications
  • Case studies, trends and predictions
  • Finding an ally in AI – The art of prompt engineering
  • The map of restrictions and Ethics – do’s and don’t’s
Meet the

International Speakers

Meet the

Professionals from the Greek Market

What to Expect:

  • Insightful Talks: International and local marketing & agency executives will take the stage to share their experience (and experiments) and present real case studies and practices, while legal advisors will divulge valuable information about compliance & privacy issues as well as responsible AI practices.
  • Networking Opportunities: Connect with fellow marketing and advertising professionals, exchange ideas, and foster valuable connections that can propel your career and business forward.

Who should attend?

Marketing and advertising executives, legal advisors, tech enthusiasts, and anyone interested in harnessing the power of AI to drive marketing innovation and success.

Don’t miss this opportunity to be part of the conversation shaping the future of marketing with AI. Reserve your spot today and discover how to stop worrying and love AI!


Gold Sponsor

Max Greece: The Campaign Performance Optimization Media Agency.

Η Max Greece είναι η μεγαλύτερη ελληνική εταιρεία media buying στην Ελλάδα, αποτελεί τον πυρήνα του ομίλου εταιρειών Max Group (The Ad Store International, Leadmark, 3D MEDIA κα), ενός ευρύτερου ομίλου εξειδικευμένων υπηρεσιών marketing o οποίος έχει στο portfolio του κορυφαίες και βραβευμένες συνεργασίες. Επιπλέον αποτελεί μέλος του δικτύου Max Global το οποία ιδρύθηκε το 2000 με έδρα το Λονδίνο παρέχοντας υπηρεσίες international media planning & buying με πελάτες σε πάνω από 25 χώρες.

Η Max Greece υπηρετώντας το όραμά ‘’Proven Growth Catalyst’’ εστιάζει στην καινοτομία με σκοπό τη μεγιστοποίηση του return on ad spending των πελατών της επενδύοντας σε διεθνή τεχνογνωσία με νέα εργαλεία Τεχνητής Νοημοσύνης (ΑΙ) και Cognitive Neuroscience όπου δίνουν τη δυνατότητα βελτιστοποίησης των δεικτών του RoI (όπως Sell out, Traffic, Downloads, Calls).


Welcome to Sherpa Society’s AI Academy for Marketers – where the future of marketing meets practical, hands-on learning.

Led by Vincent Sider, a renowned AI & Marketing expert, our 6-month online AI course – certified by BCA College – is designed to demystify the world of AI for marketers and empower them with the knowledge and technical skills needed to thrive professionally.

“Go from unread to subscribe with the #1 intuitive email marketing platform. Trusted by both Fortune-500 and small businesses.”

NetU is a leading Information Technology solutions and services organisation in the Eastern Mediterranean. With offices in Cyprus and Greece, NetU is recognized as a major Systems Integrator in the region and has developed strong local and international activity.

Being a trusted IT business partner to medium and large organizations, NetU provides world-class IT solutions in the areas of Business Solutions, Technology Solutions, Professional Services and Systems Integration.

Under the Auspices

Venue Sponsor

Οπτικοακουστική Κάλυψη

Catering Services

Official Publication

Contact Us

Maria Siorokou T: 2106617777 (ext.219), Μ: 6974940537, E: [email protected]

Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: [email protected]

Vassiliki Kotzia Ε: [email protected]